Content is king and it may dominate web arena for long or probably forever. Posting new and interesting content can bring you great success in online business. Along with publishing new content in your site there are other things that can establish your site as a brand.
Consistency is the key factor to keep the traffic in touch. Consistency does not indicate injecting fresh content or article every day. Rather it focuses on maintaining a good routine. It is true that posting every day can bear best outcome. But if are busy enough then go for posting content in every three days or in a week. But be consistent whatever your routine is.
Search engines like to detect key words when it search anything. Your task is to make your site well familiar to search engine by using relevant keywords. It would bring more traffic to your site.
Besides publishing funny and interesting articles you would get some serious articles which are necessary to mass people in daily life. Like health issue, technology related topics, and life style. These articles can make long lasting impression and people may read repeatedly.
You would also focus on different special day and occasion. It is a great way to attract more visitors and win readers mind. You should have a list of different special day, festival and occasion.