“Lowest is the best price”, Wal-Mart business strategy which brings enormous success on Wal-Mart. You know, the owner of Wal-Mart was a mere employee of J C penny. And after serving an employee just 30 months in J c penny and another retail store he began his own business named Walton’s five and dime. That was the beginning of world largest retail chain shop.

Each week, about 100 million customers, nearly one-third of the U.S. population, visit Wal-Mart’s U.S. stores. Wal-Mart customers give low prices as the most important reason for shopping there, reflecting the “Low prices, always” advertising slogan that Wal-Mart used from 1962 until 2006.

Wal-Mart is gigantic. In terms of sells it’s bigger than ExxonMobil, General Motors, and General Electric. Its three months sells figure match the one year sells figure in home depot, second largest retail chain shop in U.S.A.

Wal-Mart unprecedented success for over four decade is not a miracle. Rather continuous thirst for innovation and perennial honesty is the key to success. Wal-Mart is firmly committed to its customers and its suppliers as well.

Wal-Mart’s has diversified its business operation like Wal-Mart Stores U.S., Sam’s Club, and Wal-Mart International. Business is divided in various format such as super centers, food and drugs, general merchandise stores, bodegas (small markets), cash and carry stores, membership warehouse clubs, apparel stores, soft discount stores and restaurants.

Recently Wal-Mart has come out from its long standing slogan “one-size-fits-all” and introduced new slogan, one designed to “reflect each of six demographic groups – African-Americans, the affluent, empty-nesters, Hispanics, suburbanites and rural residents. That brings huge success to Wal-Mart. Around six months later, it unveiled a new slogan: “Saving people money so they can live better lives”. It’s prudent market segmentation increase the revenue of Wal-Mart.

Factors behind the Success

• Wal-Mart always focus on lively opening. Every year new stores are opened. One can find a Wal-Mart store in every ten km in U.S.A. Wal-mart encourage suppliers and service companies to demonstrate creativity with P-O-P displays and in-store retailtainment initiatives.

• The use of point-of-purchase displays, whether palletized of designed for an endcap as shown here, are cornerstones of Wal-Mart’s merchandising strategy, as such techniques improve speed to market, simplify shelf restocking and minimize store labor costs.

• Wal-Mart loves to change things. Unique store design and clean look in its most recent store design by eliminating overhead clutter while also improving the appearance and simplifying maintenance through the use of stained concrete and vinyl as flooring options.

• Due to large consumer appearance Wal-Mart always keep its store well stocked A good relationship between supply and demand is the key factor.

• Now that Wal-Mart’s domestic stores division and Sam’s Club are more closely integrated, working with the company requires a broader view of its operations and the different customers served by stores and clubs.

• Wal-Mart likes to diversified its marketing strategy. such as the Connection Center in the electronics department, are experimented with frequently. When these concepts, or aspects of these concepts, prove effective and are widely applied, the resulting changes can impact individual categories or entire departments.